Tag Archives: singapore government

Tiger Beer taste stops local drunkenness

Singapore. Asia Pacific Breweries today confirmed beerdom’s worst kept secret – that Tiger Beer’s insipd and slightly unpleasant taste is a deliberate ploy to discourage local Singaporeans from drinking. Asia Pacific’s marketing manager Larry Boon-Hin told The Asia Beat, “We were in a difficult position. The Singapore government wanted an iconic beer that would be drunk by foreigners but not the locals. They wanted to discourage their own people from “lazy, work shy drunkenness” , while still pulling in the high alcohol taxes from foreigners.”

In 2004 in desperation, the company turned to New Zealand brewers to help gradually remove the flavour from Tiger. They turned not to DB, (Brewers of Tui), in which they had just bought a stake, but to Dunedin’s Speights, which has a strong tradition of brewing tasteless insipid lagers to the present day.

“We wanted something worse than Fosters, and Speights brewers delivered in spades!” Boon-Hin said. “And the beauty is that Australians haven’t noticed the difference.”tiger2

Changi Airport “Too interesting.” – Govt.

Singapore. The Singapore Government is considering forcing Changi Airport, one of the world’s biggest air hubs to become “less interesting”, as increasingly tourists are deciding to stay in the airport rather than brave Singapore’s humidity and supposedly petty laws. Singapore tourism’s Chief Executive Aw Kah Peng told The Asia Beat, “Singapore is much more than the airport. It is the world’s most interesting city. Therefore we are banning certain things from inside, to encourage tourists to visit “Real Singapore”.”

She listed numerous activities that would now only be found outside the airport. “You know that orange juice machine, that you can see the oranges come down automatically and be squeezed? That has gone. It’s not going to kill them to visit the Orange Julius in Orchard Rd.”

Also to be banned at the airport were the vibrating massage chairs and $21 pints of Carlsberg.

The Asia Beat. Singapore.